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I am Anisha.
Senior Product Designer at Gojek, blending design expertise with a passion for business strategy and human behavior. Outside work, I'm a footballer, knitter, and illustrator.
Loyalty Program : GoClub
IMPACT
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Retention rate of 70%. engaged users
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Increased Monthly transacting users by 10%↑
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Increase transactions by 38%↑
GoClub is a loyalty program for Indonesias biggest ride-hailing app Gojek, the first of its kind. This project includes the process that went through in the launch & merger with tokopedia
| 2020-2023
Help & support
OUTCOMES & OUTPUTS
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Problem space for next 2yr roadmap.
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Milestone and planning for upcoming quarters
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Executing Help Home redesign
| 2023-2024
Re-establishing the vision for Help & support in Gojek. This case-study includes service design approach & showcases one of the outputs- Redesigning help home page.
Thats all for my current portfolio
I've come a long way, gaining valuable experiences and working on fascinating projects. I'd like to share my legacy work. They represent my growth and diverse skills.
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